Licensing Out is An Art
The management and licensing of the different forms of intellectual property (patents, trademarks, copyrights, design rights, trade names en trade dress as well as secret know how) can be important to the success of the business that invents or creates a product, to manufacturers, to the designers that configure or refine a product’s appearance and to the producers of packaging and marketing literature and materials.
Patents have long been a strategic asset in attempts to protect market share and key proprietary technologies. Patents have also become a new source of sought after revenues for technology companies and a key measure for corporate valuation by the investment community. Data compiled by the National Science Foundation suggests that IP (patents, proprietary technologies, and process) should generate between 5 and 10% of a company’s operating income (vs. an average of 0.5% today). Licensing those key proprietary technologies is an effective way to achieve added returns on a company’s investment in the development of IP and maximize licensing valuations.
The licensing process requires expertise in formulating a strategy for managing a company’s IP, the appraisal of relevant internal and external technologies, and in the negotiation process to finalize agreements that achieve the desired strategic and financial goals associated with a licensing program. IPEG also provides related services such as technical and negotiating support for in-licensing activities.
Our Experienced IPEG team members with a solid expertise in licensing: